Forbes Stynes Real Estate (FSRE) has been a fixture on the Snowy Mountains property scene for over 15 years. A well-known and respected business, the brand hadn’t changed since its inception. And when it was bought by a Sydney-based company, more businesses were added. This heightened the need for a relaunch to create brand synergy – without compromising the currency and integrity of FSRE’s local history.
After advising our client to retain their name, we amplified the brand’s legacy and ongoing success by introducing a stronger focus on SEO. We then refreshed the logo and associated marketing collateral in a way that would still be recognised by locals – but with a new visual energy.
Since being retained by our client five years ago – and even through the uncertainty of COVID – we’ve doubled the traffic to all FSRE websites year on year. The results have been so overwhelmingly positive, FSRE acquired Jindabyne Ski Accommodation to complement their Thredbo Ski Accommodation business.