Yibirmarra wasn’t a very well known indigenous foundation but it was doing life-changing work through its First Nations community programs as a result of its Yibirmarra Paint sales. The Foundation brand needed amplification and a refreshed look that held a strong corporate appeal.
We highlighted the ‘Australian made and Indigenous Owned’ attributes of Yibirmarra without using the typical indigenous business visual motifs. The creative strategy elevated the Foundation with simple messaging and a vivid yet minimal design. We demonstrated the undeniable impact of the Foundation’s work through the use of emotive location photography and succinct, inspiring content.
The refreshed website has taken the Yibirmarra Foundation to a new, more credible and powerful professional level. Yibirmarra Paints continues to attract healthy sales - a percentage of which goes directly to the Yibirmarra Foundation. Indigenous communities Australia-wide are directly benefiting from food donations, new house builds and transformative mentoring programs.