A well-regarded not-for-profit Fresh Hope Communities needed a rebrand that worked as both a ‘parent and endorser’ brand. The new look also needed to visually represent Fresh Hope Communities’ revised manifesto, positioning and brand values. We were tasked with developing a brand that had a distinctive visual language with instant recognition and greater credibility.
In rebranding Fresh Hope, we worked to strike the balance between a solid, credible foundation and a contemporary, accessible brand.
We’re proud to have played an integral role in reinvigorating the Fresh Hope business over the last couple of years. We’ve worked in collaboration to implement important, powerful changes in the brand’s evolution and how it’s perceived in the marketplace. Enjoying a solid reputation with its target audience, the refreshed Fresh Hope brand identity continues to inspire hope and community connection.